Welcome to my personal blog.
GM, BreakingNews (msnbc)
Publisher, LostRemote.com
Co-founder, Next Door Media
Board member, Poynter and MCDM
Catching Elephant is a theme by Andy Taylor
I’m not really opposed to self-promotion; what I’m opposed to is the casual way journalism has readily — eagerly — adopted a term from marketing, the most soulless and cynical enterprise on Earth.
The Washington Post’s Gene Weingarter in a comment responding to a blog post about his latest column, “How branding is ruining journalism.” It beautifully illustrates how old-school journalists are completely oblivious to the changing economics of the business. Branding, distribution and marketing as a whole are not just necessary evils, but critical success factors for journalism’s survival.
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